youtubers_gksric-600x372Do you know about these popular women YouTubers?

YouTube has exploded since its launch in 2005. Originally a site where users could casually upload, share, and view video clips, YouTube has quickly become a social media juggernaut. Now it's a place where you can virtually watch anything and anyone. The YouTube revolution has inspired some real characters. Meet 12 of the most notable.

1. Yuya

Her given name is Mariand Castrejon Castañeda, but her legions of fans know her as Yuya. A Latina YouTuber since 2009, Yuya has built a following of 2.5 million channel subscribers. In her videos include makeup tutorials, DIY project how-to’s, and fashion and hair advice. Whatever the topic, her videos are quirky and engaging. ¿Hablas español? ¡No problemo! Yuya has plenty of videos in Spanish.

2. Rachel Levin

Known by her YouTube handle rclbeauty101, Rachel Levin takes comedy to the next level. She showcases skits that discuss such things as "the worst things about a pool party," and "DIY weird back to school supplies you need to try." She also has videos that demonstrate life hacks that every girl needs to know as well as fashion advice, such as how to dress like a million bucks for just pennies. Join the over 12 million channel subscribers for whom rclbeauty101 is appointment YouTube viewing.

3. Rosanna Pansino

You might recognize Rosanna from her cooking or baking vlogs, but this YouTuber is actually a singer, actress, and entertainer. Her channel has over 12 million subscribers who eat up her food tutorials, music videos, and more. And for good reason, there's no shortage of bright, Disney-inspired content, eye-catching cakes, and fun kitchen gadgets to learn about.

4. Michelle Phan

A YouTuber since 2006, Michelle Phan has enticed over 8 million subscribers to her channel. She was among the first YouTubers to upload makeup tutorials, and they were quite successful. In fact, she inspired many other women YouTubers to launch their own beauty channels. Michelle's hard work and dedication paid off; Lancôme hired her as their official video makeup artist and spokesperson. A few years ago, Michelle launched her own line of cosmetics for L'Oreal.

5. Bethany Mota

Bethany Mota launched her YouTube career in 2009. Since then she has racked up over 10 million channel subscribers. Her high-quality videos show off her high-energy personality. Many of her videos showcase fashion advice, hairstyle tutorials, and more. Her page also features quirky, funny videos such as how girls work out and things girls do before bed. If you're looking for a laugh, check her out!

6. Nikkie de Jager

Know for her channel Nikkie Tutorials, Nikkie de Jager is one of the most successful beauty influencers on YouTube. Collaborating with the likes of Too Faced, Ofra, and Maybelline, Nikkie's racked up over 13 million subscribers for her personal vlogs, makeup challenge videos, and celebrity makeovers. With beautiful makeup and a bubbly personality, it's easy to see why the internet is smitten.

7. Emma Chamberlain

Named one of Time Magazine's 25 Most Influential People On The Internet, Emma Chamberlain is known for pioneering a new approach to YouTube vlogging. She started her channel in 2017 at just 16 years old and has amassed over 10 million followers in the following years. Known for her genuine day-in-the-life style, she quickly went viral, earning her some amazing opportunities along the way, like when Louis Vuitton invited her to Pairs Fashion Week.

8. LaurDIY

Lauren Riihimaki is a Canadian YouTuber who earned internet fame for her DIY obsession but has since branched out into all sorts of blogging antics. With over eight million channel subscribers in love with her room makeovers, vlogger collabs, and other DIY hacks. Come to learn how to craft cool pieces for around your house and stay for her hilarious attempts at trialing the latest TikTok trends.

9. Zoella

A UK YouTuber whose real name is Zoe Sugg, Zoella is a lifestyle blogger. With over has over 11 million subscribers, her channel features engaging videos that specialize in providing tips on hair, makeup, fashion, and style. But Zoella's other videos also tackle anxiety and other non-beauty-related topics. She has a dynamic personality that will engage anyone. After all, who doesn't love a British accent?

10. Superwoman

Lilly Singh is the mastermind behind the YouTube handle "Superwoman." A Canadian celebrity, stand-up comedian, and vlogger of Indian descent, Lilly populates her channel hilarious body-positive videos. Some of her most popular videos include "awkward body problems girls face," "if boys got their period," and "how girls text back." If you want to laugh at girl problems, then Superwoman is one YouTuber to tune into.

11. JennaMarbles

JennaMarbles joined YouTube in 2010. Since then her channel has attracted over 17 million subscribers. Always funny and engaging, JennaMarble's videos feature drunk makeup tutorials, makeup tutorials done by her boyfriend, and other funny videos such as "how to trick people into thinking you're good looking." Check out JennaMarbles if you want good laughs to go with great life pro tips.

12. Liza Koshy

With over 10 million channel subscribers, Liza Koshy is a female YouTuber worth checking out. Her hilarious and engaging videos feature such topics as "how to save your money," "the world's best beauty hacks," and "back to school DIY." Other funny videos include "learn how to flirt! Pick-up lines with Liza," "how to take the perfect selfie," and "how to heal with pet peeves."


  1. "11 Best YouTube Beauty Vloggers To Follow if You're Looking to up Your Makeup Game," Bustle, March 26, 2015.
  2. "The Best Female YouTubers Right Now," Ranker August 16, 2015.
  3. "These Are the 18 Most Popular YouTube Stars in the World — and Some Are Making Millions," Business Insider, March 7, 2017.

youtube | Influencer