Black Lives Matter
BY: LBL Team

10 Black-Owned Wellness Brands to Support ASAP

Check out these top health and wellness brands

Proper representation and diversity have been a struggle in the wellness community. From CBD brands to yoga and fitness spaces, most people at the helm don’t reflect the diverse nature of their audience. That’s why it’s time for black-owned wellness brands, in particular, to receive the spotlight and support they rightfully deserve. Support these ten brands ASAP:

1. Vibes & Vinyasa

Co-founders Ronnie Howard and Cohbe Berkeley created an inclusive yoga practice that’s committed to providing safe spaces that embrace all body types, fitness levels, genders, and ethnicities. Though they’re originally based in the Philadelphia area, people all over the world can now attend their donation-based classes on IG Live.

2. Glamourina

This activewear brand was created with women of color in mind. Their goal is to motivate women of color to live healthy and active lifestyles, and Glamourina’s gear is designed to represent women of all skin tones, body shapes, and physical attributes.

3. Posh Candle Co.

Handmade in California, Posh Candle Co is a woman of color owned company whose mission is to inspire women to be their authentic selves by using catchy phrases and statements that encourage a positive mindset and promote self-love. Formulated with 100% soy, these candles are hand-poured in small batches using premium fragrances to assure quality.

4. Mama Glow

Established by Latham Thomas, Mama Glow is a maternity lifestyle brand that is all about helping women navigate every stage of the reproductive process, from menstruation to new motherhood. It offers prenatal yoga classes, mindfulness training, doula services, and lifestyle coaching, all online.



Founded by Real Estate Agent Carolyn Gray, the mission of Noirebud is to pay homage to people of color who have been incarcerated for handling marijuana. A black woman-owned luxury CBD brand, Noirebud offers high-quality products that range from body salves to oral drops and herbal teas to intimacy oils.

6. The Honey Pot Company

The Honey Pot is inspired by owner Bea Dixon’s battle with bacterial vaginosis. To combat her own reoccurring BV, Bea decided to make products that protect and balance the vagina’s natural flora and ph balance. The Honey Pot offers feminine wipes and washes, pads, tampons, and menstrual cups, all of which are organic, clinically tested, and gynecologist-approved.



Created by Trinity Mouzon Wofford, Golde is a beauty and supplement brand that launched at Sephora in 2019, making Wofford, 25 at the time, the youngest woman of color ever to launch a brand at the beauty retailer. Golde focuses on superfood essentials, including everything from turmeric and matcha teas to chlorophyll face masks to super healthy elixirs. Each and every product benefits your body inside and out.

8. Ivy’s Tea Co.

Founder and herbalist Shanae Jones combines hip-hop culture and herbalism to create Ivy’s Tea Co. Her mission is to create a fun and innovative experience for consumers with teas such as “Sister Sister,” which helps you overcome stress, and “Nip’s Tea”, inspired by the late rapper and community leader Nipsey Hussle. All Ivy’s Tea Co. teas are locally-sourced and handcrafted.

9. B Condoms

B Condoms is personal wellness a company founded by Jason Panda. Its mission is to end health disparities among different racial groups by promoting sexual health for all. B Condoms specifically designs condoms that are entirely vegan and all-natural. They are also available in two different sizes — classic and platinum XL. Crafted from thin latex that’s triple-tested and FDA-approved, you can feel safe and secure using B Condoms products.

10. GoDeep

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Dana Knowles Licko is the brainchild behind GoDeep. After battling a post-surgery painkiller addiction, she decided to start experimenting with adaptogenic herbs, medicinal mushrooms, and collagen to heal her brain and body. As a result, Dana founded GoDeep. Each of its blends is crafted with natural ingredients and has a unique intention—for example, the POWER Protein Blend is focused on energizing.

  1. “15 Black-Owned Wellness Brands to Support Today, Tomorrow, Forever,” Self, June 18, 2020.
  2. “Black-Owned Wellness Brands to Support Right Now — and All the Time” Shape, June 11, 2020.


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