Skincare influencers to follow on TikTok ASAP
When it comes to obscure beauty tips and tricks, TikTok is the new YouTube (which was at one point the new beauty magazine). Who doesn’t love a beauty hack to look more youthful that you can learn in about a minute? And what’s better than that? A beauty hack that’s set to a catchy song. This round-up covers some of 2021’s top TikTok beauty hacks from the helpful to the obscure, like slugging and double-cleansing. But who should you follow to keep you up to date of these hacks and trends? Here are just a few TikTok “skinfluencers” to match whichever type of content you crave.
1. Gen Z Skincare Advice from @skincarebyhyram
Google Skinfluencer + TikTok — Skincare by Hyram will be among the first to show up. He has 6.5 million followers, which were built up by walking through celebrity skincare routines (which he often skewers). His friendly skincare advice and honesty have been so appreciated, that he recently launched his own skincare line. Bonus: his approach to skincare tends to be pretty minimalist which means his suggestions are easy to employ and won’t break the bank.
2. Skincare for People of Color by @drvanitarattan
Dr. Rattan, like many popular skinfluencers on TikTok, is an actual doctor. That’s in addition to being a cosmetics formulator. What sets her apart from the many dermatologists on the platform is that she specifically addresses the skincare needs of people of color. Her tips range from specific concerns like addressing scalp concerns to the one skincare tip every single dermatologist agrees on: wear sunscreen! She may have gone to medical school, but she knows her memes— and even her most scientific advice is funny, playful, and on trend.
3. Straightforward Skincare by @dermbeautydoc
Dr. Howard is also a dermatologist and while her content is often fun and funny, she tells it like it is when giving skincare advice — like in this TikTok where she talks about how to approach skincare in your 20s, 30s, and 40s. She’s quick to call out bullsh*t on pseudoscience, and she had some really helpful recommendation videos like listing her favorite cleansers if you suffer from eczema. Finally, she isn’t afraid to travel away from the face with her tips — she’s covered everything from haircare, to back acne, to the dreaded crack peel. And what makes a better follow recommendation than versatility?
4. Skincare “Science” Debunked by @cassandrabankson
Have you ever watched a skincare video on TikTok or YouTube and thought, “That looks too good to be true?" Cassandra Bankson has. The certified aesthetician takes it one step further by debunking the “science” behind skincare trends that, at best don’t work, and at worst are bad for the skin. For example, you’ve probably heard that hemorrhoid cream works well for under-eye circles (and it took off recently on TikTok when Kim Kardashian’s makeup artist suggested it). This is the exact type of skincare meme Cassandra investigates. Spoiler alert: keep the Preparation H in the medicine cabinet and away from your makeup. Not only is Cassandra a great follow— she makes helpful content to share with friends who have gone too deep in a skincare TikTok wormhole.
5. Mindless Mask Content by @skincareryan
What if you love your existing skincare routine and don’t need any improvements? Or maybe you only trust your derm or aesthetician for skincare tips and product recommendations. In that case, head over to skincareryan’s page for the ASMR equivalent of face masks. He turns every day (and bizarre) ingredients like ramen noodles and candy canes into face masks and looks for recommendations on what to make next in the comments. He may not be saving millions of teens from acne concerns, but he’s amassed 3.7 million followers by carving out his niche.
Khalid El Khatib is a Brooklyn-based writer and marketer who tweets too much.