8 Dos and Donts of Winter Makeup

The best winter makeup tips

Winter is here, and it's time to switch up your makeup routine. Why? Because you need to adjust your skincare and beauty regimen to accommodate for dry, cold, and sharp air. Here are our essential eight dos and don'ts of winter makeup:

1. Prep correctly

This is the best way to achieve a dewy, glowing complexion. You'll want to lightly exfoliate with a toner to sweep away flaky skin and spend extra time massaging moisturizer in to boost your skin's natural glow. You may also want to switch to a heavier moisturizer packed with ceramides to restore your natural skin barrier.

2. Use a luminous primer

Mattifying primers are great for summer and hiding shine, but in winter months, it's all about a luminous base. Apply a pearlescent primer to add life back into the skin, giving you a beautiful glow as it provides extra hydration.

3. Choose a hydrating foundation

Powder can make your skin look dull and matte foundations can settle into flakes and dry skin, making your complexion look patchy. Instead, reach for a moisturizing BB or CC cream that has reflective pigment in it, or choose a foundation with a creamier base that glides smoothly over skin.

4. Achieve rosy cheeks with cream blush

You can create flushed, rosy skin by generously swirling on pink blush. But instead of picking up your tried-and-true powder blush, again choose a more hydrating formula. A cream blush or multi-stick is perfect for adding color to the skin and a liquid highlight is the perfect finishing touch.

5. Don't be afraid to bronze

After months of cool weather and sunless skies, your natural tan may have faded. While you may want to swap your bronzer for one that's a shade lighter, don't be afraid of adding warmth back into your complexion.


6. Exfoliate your lips

The cold winter air can quickly dry out your lips. But you can keep them silky soft by exfoliating with a DIY sugar lip scrub, brushing them with a tooth brush, and sleeping in an overnight lip mask. When you're out and about, touch up your lipstick with a tinted lip balm, so they stay nice and soft.

7. Waterproof all makeup

Winter means having to deal with all kinds of inclement weather, such as snow, hail, sleet, and rain. Make sure your product lineup is waterproofed  that means waterproof mascara, eyebrow pencil, lip color and, of course, eyeliner!

8. Experiment with intense colors

Don't feel as though you're limited to a cool palette — whites, pale blues, silvers, and purples — during winter. Instead, add emphasis to your winter look by embracing bold eyeliners and dramatic lip colors. When you're stuck in coats, scarves and hats, let your makeup make the outfit! Focus on a single feature to ensure everything is balanced.

Look gorgeous no matter the season

Doing your makeup during the winter can be challenging. But to achieve radiant, hydrated, and glowing skin, all you need to do is use more moisturizing formulas and reach for waterproof cosmetics. Don't be afraid to experiment with different color palettes, either. Follow these tips, and you'll look gorgeous even when the weather's trying to keep you down!

  1. "12 Do's and Don'ts of Fall and Winter Makeup," Reader's Digest, n.d.
  2. "8 Winter Weather Tips for When Your Skin is Super Dry," Teen Vogue, November 16, 2015.
  3. "The Best Winter Makeup Tips for Glowing Skin, According to Experts," Allure, December 6, 2018.

makeup | winter | cosmetics | skincare